Study: My Understanding of Options

Merchandising High-End Fashion

First of all, high-end fashion refers to clothing that is very expensive clothing which are designed by world famous fashion designers and produced using luxury fabrics and are worn by celebrities and the rich. Famous fashion designers make it a point to stage at least a fashion each year presenting his/her new line-up of designs, that are either attuned to the trend or the design sets up a trend in the fashion world, and these new high-end clothes are modeled by famous models in close proximity view of rich clients, celebrities, fashion magazine editors, or high-end retailers.

Fashion trends are usually created and set up by notable fashion designers and picked up by fashion buyers and merchandisers in the industry and the trends go like crazy as it cascades to the ritzy boutiques of capital cities around the world.

High-end merchandisers are people who manages the sale of high-end clothing of high caliber quality and which is of the latest fashion trend. Since the fashion industry is a billion dollar industry, high-end apparel retailers team up with a group of merchandisers to scale the fashion trends and analyze its marketing value so that they choose which clothes will sell at the right prices and determine at what particular season should these designer clothes be displayed to consumers.

Fashion merchandisers are in the forefront of forecasting what are the fashion trends for the upcoming season, such that their forecasting is a result of their teaming up with designers and retailers to bring out a combination of branding, marketing and customer relations. They are most often hired by well-known department stores to introduce new designs of store shelves for high-end fashion clothes with the luxury consumer in mind.

Even if their circle of clientele is relatively small, but still the fashion industry makes their billions cashing in on the fashion trends as they influence people of this from their fashion blogs, magazines, social media, whichever effective tool to create in the minds of consumers on how good they can look with these upcoming trends and how good they will feel wearing these expensive clothes. Basically, high-end designs come out expensive because they are of one-of-a-kind style and either custom-made or made-to-order.

In order to broaden the range of consumers in a global perspective, most high-end retailers are now into clever advertising through the internet, thereby bringing new trends in greater brand accessibility and developing new levels of global customers. Mind-boggling as can be, but the internet influence and its tool have provided high-end retailers a new perspective in increasing their once remote clientele into a global dimension following the social trending and sentiment in social media, such that the million “likes” gathered from posting a designers clothes can be translated as socially approved by these million “likers” and, therefore, means that the clothes are worth buying.
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