Figuring Out Sales

Why You Should Use Promotional Pens to Market Your Business

When you are starting a small business, you will struggle to generate the revenues you may have projected. The main reason for this is due to the lack of a market. Even if there is interest in your product, if potential customers do not know about your business, getting sales will be nearly impossible. You can implement a variety of marketing tactics to reach your sales goals.

However, if you do not have marketing experience, you may find advertising to be quite challenging. This explains why most small business owners opt to hire marketing companies to handle their advertising. The downside of doing this is that marketing companies can be quite costly.

You can get the word out about your products or services by using a number of tactics. However, each tactics has its own challenges. Moreover, you will be looking to break even with any tactic you opt for. So, what easy advertising options do you have for your business?
Sales Tips for The Average Joe

You can use traditional marketing tactics such as offering customized promotional pens to your prospects and existing customers. When you want to market your small business using promotional pens, you will save the cost of hiring a marketing consultant. The impact that distributing promotional pens will have on your business will continue to be felt way long after the campaign ended. Below are some reasons why you should implement a marketing plan using promotional pens.
5 Uses For Gifts

i) Low marketing cost
It is important to have a marketing budget for your business. Small businesses, especially those just starting, usually have small marketing budgets. For this reason, you may not be able to implement any marketing strategy that will be too expensive. For a small business, one of the options you have of marketing your company is by using promotional pens.

You will incur some costs to create promotional pens. However, your business will benefit immensely from using this tactic. Promotional pens are sold at wholesale price. For this reason, the cost per pen will be quite cheap when you do the math. For example, you can spend $300 and get 500 promotional pens. This cost is quite affordable compared to the cost of advertising such as direct mail, radio ads and TV spots.

ii) Get the word out anytime
When you use promotional pens, information about your business will be broadcasted at any time and to many people. Any prospects can read the message on your promotional pen at any time or wherever they are. Some of the information you should have on the pens include your business name, contact information and services offered. When people need the services or products you offer, your company name will be on their mind.